Kelsea Ballerini
Heartfirst Tour
2022
"It feels intimate while also feeling larger than life."
The Nash News
The Playground collaborated with creative director Patrick Tracy and country star Kelsea Ballerini to create a production design in support of her album, Subject To Change.
Team
Allison Ciccarelli
Creative Producer
Niccolo Cascino
Creative Management
How we got there
We placed Kelsea in an environment of dreamy landscapes via LED screens extended by tall, fabric panels that emitted gradients of color.
The tour opened at Radio City Music Hall, Ballerini’s first presentation in the iconic venue, and continued around North America through 2023.
“As one of the most sought-after females in the genre, she proves that when the ladies are given the spotlight, they make the most of it.”
The Nash News
“Between the vulnerable slow moments, the flashy outfits, and the captivating background production, Ballerini’s ‘HEARTFIRST TOUR’ showcases everything that can be great about country music”
The Nash News
