Daddy Yankee With Sparks in Background

Daddy Yankee

La Meta

2023

Dozens of drones shined outside of the Coliseo de Puerto Rico for a light show in the sky...

The Today Show

Daddy Yankee celebrated an epic LA Meta in a never-before-seen mega show streamed to the world. The Playground designed, directed, and produced the entire global event, providing production design, choreography, video content, wardrobe, special fx, and technical direction in an unprecedented farewell show for the King of Reggaeton. The show featured drag racing supercars over the audience's heads, a mega cast of 25 performers, countless surprise guest star appearances, one of the largest LED screens built in an arena, illusions, and a mic that shattered into a thousand pieces for one of Latin America's biggest stars to say goodbye.

Team

Curtis Adams MeMoji

Curtis Adams

Creative Director & Show Director

Sooner Routhier MeMoji

Sooner Routhier

Production Designer

Sooner Rae Creative
Trevor Ahlstrand MeMoji

Trevor Ahlstrand

Production Designer

Ahlstrand Productions
Luther Brown MeMoji

Luther Brown

Choreographer

Luudaddy

Elysandra Quiñones

Associate Choreographer

Elysandra Quinones
Jimmy R O Smith MeMoji

Jimmy R O Smith

Choreographer Creative Consultant

Jimmy R O Smith
Savannah Harrow MeMoji

Savannah Harrow

Choreography Executive Assistant

Savannah Harrow
Will Flavin MeMoji

Will Flavin

Lighting Programmer

Will Flavin
Dane Kick MeMoji

Dane Kick

Lighting Programmer

Dane Dog
Jeremy Lechterman MeMoji

Jeremy Lechterman

Art Director

Fragment 9

Jackson Gallagher

Art Director

Fragment 9
Hank MeMoji

Michael "Hank" Hankowsky

Content Project Director & Video Programmer

Fragment 9

Willie Cortes

Show Producer $ Production Manager

Link Productioins
Othan MeMoji

Othan Burnside

Wardrobe Stylist

Otheezy
Midori MeMoji

Morgan Yamamoto

Wardrobe Stylist Assistant

Midori

Vada Briceno

Creative Producer

Vada Briceno
Allison MeMoji

Allison Ciccarelli

Creative Producer

Allison Ciccarelli
Niccolo MeMoji

Niccolo Cascino

Creative Manager

The 8th Ward
Dulce Martin

Dulce Martin

Creative Assistant

Dulce Martin

How we got there

Daddy Yankee's La Meta performance was a retrospective of his career; from the early club days to his performances as a worldwide, stadium level artist and beyond. The team worked with the shape language of Daddy yankee's branding and IP to create a production design that was larger than life, encompassing the entire back 1/4 of the arena. Luther Brown and team choreographed 18 dancers and 7 specialty acts. Othan Burnside designed and built 6 full wardrobe looks for the full cast. The lighting and video rig was composed of over 1000 lights, 800 video tiles, and multiple special effects gags.

DY magically appeared above the audience at the front of the arena via a carefully scripted and engineered intro device. Throughout Act I, he performed the earliest music of his career on a stage resembling the island of Puerto Rico. For Act II, Daddy Yankee traveled back and forth over the audience on a moving pod of lighting, performing the Looney Tunes portion of his career. The top of Act III featured the full cast of 25 dancers and specialty acts performing Jefe. It featured the true spectacle of Daddy Yankee in performance and production elements. The entire arena came to life via a 57' tall, over 200' wide video wall, 60' tall lighting towers, and massive flame units. In the 4th act, the team cemented Yankee's status as the G.O.A.T. with a massive stone bust of DY coming out of the stage. Dancers draped behind and in front him him decked in gold as he sat atop his throne. The show culminated in a live drag race above the audience with race tracks spanning the entire length of the audience.

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